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Success Stories

Experts 4 Entrepreneurs
Branding / Web Design / Development Knowledge & Networking SiteExperts 4 Entrepreneurs is a premier community of entrepreneurs, committed to helping small business owners succeed and live their dream. Visit the Site

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Knowledge and Networking Site

e4e is a networking group of like-minded individuals that all know a lot about their niche. They formed this group, which fills the gaps of expertise for these entrepreneurs and small business owners. After much thought, these Experts decided to create a new business venture, together, enabling professionals a one stop shop of business knowledge and e-learning across varying areas of business operations, growth and life balance.

Background

Bill Prenatt approached SimpleFlame with a web business idea around a subscription-model of digital assets for Business development and Networking. The inspiration was SimpleFlame’s own Kiyuco, a subscription-based tutorial site for Business Catalyst education, tricks and tips.

e4e decided to embark on an online learning hub to provide proven resources from trusted advisors. These resources are driven by dynamic search functionality enabling the user to find the most relevant information.

Enabling professionals a one stop shop of business knowledge and e-learning across varying areas of business operations, growth and life balance.

Our Process

e4e was a committee driven project. This project not only underwent a Discovery phase, but before committing to a design concept, we felt it important to create a moodboard, a visual representation of the brand, color scheme, and imagery, without the formalities of a design comp. The importance of this deliverable is for design direction “buy in”. Typically, committee-based clients question irrelevant items in a full-executed design comp rather than the overall brand direction and design because of varying backgrounds, which could hold back an approval or postpone timelines. Driven by adjectives and visuals, we quickly secured an approval that helped us fly through the design execution, after the wireframe approval of course.

The design was handed off for a very intricate cut and integration phase. The functionality of this website really pushed the limits. These challenges are what excites our team and pushes us to the next level. It was a great success to see this project come to life.

The Results:

  • Deployed a successful membership-based website
  • Positioned Expert Articles and Events as an extension of the networking group
  • Increased lead generation for Experts through technology that ties Expert-specific resources, promotional services, and products through a contact workflow specific to each E4E Expert
  • Created an Affiliates program to boost membership
  • Manage sophisticated, personalized email marketing and loyalty campaigns

Technology:

  • Experts web app
  • Events web app and API to Eventbrite
  • Blog classified by Business Pillar
  • Articles web app accessible only to subscribers
  • Enhanced Article and Expert search by Business Pillar
  • Email marketing system and API to MarketVolt
  • Success Stories rotator web app

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