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Success Stories

Hollyburn Properties
Web Design / Development Property Management SiteHollyburn Properties is a Canadian-owned and operated property management and investment company with premier rental apartments in Vancouver, Calgary and Toronto, and Ottawa. Visit the Site

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Hollyburn Properties Case Study

With SimpleFlame, anything is possible in terms of web design and development.

Colleen Reyes Marketing Manager of Hollyburn

Canadian Property Management Site

Hollyburn Properties, A Canadian Property Management Company, was looking for a website platform that they could manage with a holistic approach to a handful of unique business logic.

Background

Hollyburn came to us with a very specific layout and design idea in mind. Their biggest goals were to create a comprehensive web presence that blended the two brands - Rentersguide and Hollyburn Proprties Limited, as well as create a lifestyle rich design that enabled prospective tenants to quickly find the perfect housing.

There were some elements from the old site that they also wanted recreated for the new site, like a JavaScript driven map that provided a flash-like interactivity, but was built to function with a different, more up-to-date and browser compliant technology.

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We developed a JavaScript driven map that provided a flash-like interactivity, but was built to function with different, more up-to-date browser compliant technology.

Our Process

The extensive nature of the functionality and design ideas that were brought to the table required a Discovery Phase. During these sessions, key leaders in Management, Design and Development were present to conduct interviews and lead meetings about specific goals, objectives and functionality. Our internal team created and proposed a solution that was presented and approved during the final meeting. This Discovery Phase established all the minor and intricate details that could be missed otherwise. In bigger, more complex projects, its important to take the time to get the right combination of minds together to ask the right questions to uncover the “unknown” requirements.

Post Discovery, the project went through the traditional custom project track with wireframing, designs, cuts, integration, testing, and training, until eventually the client fulfilled the site content, and they were ready to go live.

The Results:

  • Built a comprehensive, robust web, tablet, and unique mobile experience for Hollyburn Properties
  • Increased occupancy rates, benefiting both property owners and renters
  • Manage sophisticated, personalized email marketing campaigns
  • Provided easy ways for non-technical staff to optimize website content and execute commerce and marketing functions

Technology:

  • Area-specific background image web app
  • Multi parameter apartment search functionality
  • Easy to manage Apartment web app
  • Mobile specific site
  • Email marketing system for customized email campaigns
  • Contact the Manager workflows and CRM

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