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"Many desperate acts of design are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work."

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Adobe Business Catalyst 101

Business Catalyst 101

Adobe Business Catalyst combines five main systems to provide an all-in-one integrated system. watch off-site video

Adobe delivers a turnkey solution that includes 5 main systems in one.

  • Content Management
  • E-commerce
  • Customer Database
  • Built-in Email Marketing
  • Reporting/Analytics

The power of the Adobe's platform is the combined simple use of all five main systems within one administration console, designed to run your online business. The alternative is to pick these systems independently and integrate them to work as one unit. This alternative approach requires more planning, added development costs, and future support costs that are unnecessary in most cases. Why deal with different vendors pointing at one another for something not working?

Business Catalyst is Software as a Service (SAAS). It is available through BC Partners as a unified hosting platform meant for web business. Here is an overview of what can be accomplished through the five main systems that are wired and ready-to-go:

Tight Integration with Adobe Tools

Adobe Creative Suite is the most popular software used by creatives and developers for projects. The ability to work in familiar environments allows professionals to create and publish your online projects. Use the administration online console or Adobe Dreamweaver to manage your website.

Manage hosted content

Empower yourself and take control of your website. Business Catalyst makes it easier to manage content without being an experience web programmer. The platform offers intuitive, real-time editing. Timesaving templates, pages and modules preserve website content consistency, and avoid duplication.

Set up an online storefront

Online business is the future. With Business Catalyst, you can set up a powerful, SEO-friendly online store. The platform includes an integrated CRM for order management. You can manage the history of orders and reach out to customers that may be interested in repeat business. Every order links to a unique customer record in the built-in CRM database. Online marketing efforts are resolved by the ability to offer discounts, vouchers, and referrals. You can even sell products with built-in recurrence. With the right payment gateway configuration, you can easily sell ongoing subscription services.

Manage your customer database

Business Catalyst offers a built-in CRM that is integrated with web forms, e-commerce, membership, and content management features. Customer actions can be captured automatically through web form submissions or online store orders. Interacting with customer contact details, orders and email subscriptions is made easy through a centralized management console. Get quick feedback through a real-time view of customer activity. And finally, create detailed reports based on criteria that matter to you. Exporting data has never been so simple.

Reporting & Analytics

Your website is only as good as the story it tells. Successful online businesses tell stories about customer interactions and make the most out of opportunities to get conversions. Business Catalyst allows you to record various interactions customers have with your website. From tracking top-performing pages to the most popular online products, you get the tools to analyze and measure initiatives.